Project a professional audio image
Your business telephone service is the “front door” to your company and it will heavily influence your customer’s first impressions. It therefore goes without saying that it needs to be done right. Primarily by projecting a professional image, but also by displaying that you value your callers by enhancing the customer service experience.
At Melody on Hold we listen and work collaboratively with our clients to develop the best on hold music for their business. While normally callers would be left with silence or a dull dial tone, music on hold has the effect of reassuring clients that they are still on the line and that their call is valued, even if no one is presently available to speak to them.
Finding your company’s music muse
With our extensive music library our clients are welcome to sift through our musical catalogue to find the music that best reflects their company’s vibe. Furthermore, our clients have the freedom to enjoy all our on hold music royalty free and prime for the telephone medium.
As on hold music is an effective way to entertain your callers, an even more effective tool at keeping them on the phone is by informing them with on hold messages for business. Considering that your callers have already taken the initiative to contact your company, they are a captive audience. If done wrong, your on hold messages and music may turn them away. When done correctly, it presents a great opportunity to not only help your clients feel valued, but to also launch your latest marketing campaign.
Getting that captivating blend
By using a captivating blend of music and voice messages, take the opportunity to inform your clients of more than just your contact details, but of special promotions that you have going, an improved customer service tool or give them incentives to follow your social media accounts. On hold messages are a great marketing tool that you are really duty bound to grab!
Value Beyond Appearances
Yet, far more than just appearances, a smartly designed on hold music and messaging service has the capability to actually enhance the efficiency of your operations by being incorporated into the business auto attendant. Working in conjunction with a telephone IVR system, the business auto attendant picks up the call, welcomes callers in a professional manner and then routes the caller to their requested destination. This has the obvious benefit of reducing human resources and increasing efficiency as many tasks can get addressed on the spot.
A vital aspect of developing your business telephone services is ensuring that it is effectively aligned with your company’s brand. At Melody on Hold we work with you to identify the inherent voice branding and musical branding that is needed to flesh out the full value of what your business is able to offer your customers. As the brand entails the vision and meaning behind your operations, our musical branding seeks to bring that foundational essence into central focus, so that your business sparkles and stands out shining from the rest.
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Music on Hold
While your clients are holding on the phone, showcase the full character of your business through your music on hold and your unique on hold messages.